So You Wanna Be A Copywriter?

By Jenna Gaudino

As a new freelance copywriter myself, I am still learning how to manage my time, find the best jobs, and refine my skills. Becoming a freelance copywriter is one of the most rewarding and surprising experiences I have ever had. As a new freelance copywriter, I have the freedom to work on my own terms and take on as much as I’d like. The feeling of working for myself has given me a huge sense of pride in myself and my work, and you can achieve the same feeling for yourself! Over the past couple of months, I have picked up several useful tips that I’d like to share. Hopefully, my words will help some of you who are just starting out.


Where To Look For Jobs 

By far, the most helpful site I have used to find copywriting jobs has been Upwork. Upwork is a secure and reliable site to find interesting jobs from website design and copywriting to content writing and social media marketing. You can search for hundreds of jobs across the United States and work completely remotely. You can submit proposals for jobs or be invited to apply to others. The site gives you the ability to save listings and apply later and even look up information about the potential client before accepting the job. The site also shows whether or not the person who posted the job is payment verified. You can send secure documents back and forth and even video-chat. This site is also a great way to display your portfolio because you can make a profile page that displays all of your great work.

Some other groups I have used to find freelance copywriting jobs are Facebook groups called: Female Digital Nomads, Remote Work & Jobs for Digital Nomads, and NOI Club.

The Copywriter Agency can help too! It can be stressful finding copywriting jobs but a specialized job board like The Copywriter Agency can help you find unique copywriting jobs without opening hundreds of tabs!


What To Expect & How To Prepare

Freelance work can be very rewarding and exciting. After all, you have the freedom to travel and set your own schedule. In many ways, the freedom to work on your own terms and in your own space is invaluable, however, you must be able to hold yourself accountable and be very self-driven. At times it may feel like you are your own boss, however, you still answer to the needs and deadlines of your clients.

When communicating with potential clients you must be open and honest about your abilities, clearly understand their needs and expectations, and, above all, you must be able to deliver quality writing on time! One thing that took me a long time to understand is spreading yourself too thin is not a good thing. While being a “go-getter” is a great quality to have as a freelance copywriter, it is also important not to take on too much work at one time because you want to be able to deliver quality writing! The quality of your work is more important than quantity. Be honest with your client and learn how to say no to certain jobs.

Another useful tip I can share is to set a schedule for yourself! While you have the freedom to work whenever and wherever you want, make a realistic schedule for yourself. It is important to make sure you carve out work time as well as personal time! I have learned that it is just as important to set aside personal time as it is to set aside time for work. Schedule yourself one, two, or even three days off! Usually, I allow myself one to two days off. Also, if you work better at night, you can easily do that! You can run errands, hang out with friends, and get some exercise during the day and work in the evenings if that works better for you. On the other hand, you could also work from 9 a.m. to 5 p.m. just as you would if you had to report to an office. The takeaway here is to get into a routine and stick to it. Accountability is key!

Last, don’t be afraid to ask for clarification or ask follow-up questions if you do not understand your client’s instructions. It is important that you get it right, so don’t be embarrassed to ask for clarification on a project. The most important thing is to deliver quality writing even if you have to ask a few questions before getting started. Don’t be embarrassed.

I hope this post helped inspire some of you who are new to freelance copywriting. I am still new and have a lot of work to do myself! For instance, I still need to develop an online portfolio site and I encourage all of you to do the same! Having an online portfolio is a great way to get your work out there for people to see! It is probably the most valuable thing you could do to help yourself get started on your freelance journey. If you don’t have work to add to a portfolio site yet I suggest you start looking for small projects to get yourself started! The most important piece of advice I have ever received has come from numerous professors, co-workers, and peers. The advice always is,“no matter what, just keep writing!”


Author Bio

Hi! My name is Jenna Gaudino and I’m a recent graduate of Canisius College with a B.S. in journalism and a B.A. in communications. I have extensive experience in copywriting and social media marketing. At my latest internship, I had the opportunity to do copywriting work for two Fortune 500 companies, Dana Inc. and Caterpillar Inc. Right now I work as a freelance content writer and copywriter at Upwork while I explore career paths. I enjoy photography, filmmaking, traveling, drinking wine, and eating delicious food with friends. Someday soon I hope to move to NYC where I can explore new art galleries every day. Check out my social media, I’d love to connect!





So You Wanna Be A Copywriter?
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