Christiana Care Health System
Wilmington, Delaware, Alert The U.S. Department of Homeland Security recently issued an emergency advisory about an elevated threat of cybersecurity attacks targeting hospitals and health care systems in the U.S. These threats can come by phone calls, text messages or emails. ChristianaCare advises that everyone be alert to potential phone, email and text-messaging scams. If you receive a suspicious phone call, text message or email from ChristianaCare that asks you to make a financial transaction or to provide personal information, please visit www.christianacare.org or call 302-327-5555 and ask to speak to someone from the department or service that contacted you. For additional information about how to avoid scams, visit the Federal Trade Commission Consumer Information website . PRIMARY FUNCTION: The Senior Marketing Manager for ChristianaCare will develop and execute strategic marketing plans for the purposes of patient acquisition and patient retention within the ChristianaCare Medical Group and Essential Services. With a heavy-focus on evidence-based practices and ROI, the Manager will direct paid and organic strategies for a variety of clinical services, practices, and/or programs in accordance with ChristianaCare’s operating objectives. PRINCIPAL DUTIES AND RESPONSIBILITIES: Develops strategic data-driven marketing plans that align with overall ChristianaCare’s goals. Advises clinical and operational leaders on marketing strategy and opportunities for external awareness and patient growth. Collaborates with colleagues within the department and throughout ChristianaCare, securing appropriate input, reviews, and approvals to ensure that the plan is executed to meet marketing needs, overall system goals and corporate brand. Oversees external advertising campaigns and coordinates efforts with relevant partners to establish and maintain consistency between media. Develops strategy to engage with referring providers and other external stakeholders to grow the service lines. Identifies needs within the network of employed, affiliated, and unaffiliated providers that can be addressed through marketing efforts. Develops and maintains a detailed assessment of the competitive landscape for ChristianaCare’s primary and secondary service areas. Creates a strategic plan for periodic market research assessments to fully understand patient demographics and provider/referral pipeline. Initiates, plans, organizes, and manages a variety of projects within the scope of responsibility to meet the needs of internal clients and to coordinate with ChristianaCare’s overall marketing strategy. Manages marketing meetings with service line leaders and provides regular progress reports. Develops comprehensive annual budget for clients by partnering with internal and external stakeholders. Follows procedures with regard to saving and archiving work to create accurate, useful records for entire department. Prepares management briefings for internal and external audiences. Provides superior client support for internal stakeholders. Oversees development of advertising creative and campaign strategy with internal and external partners. Makes recommendations on ways to improve patient acquisition, brand identity and messaging. Develops process of creating and delivering KPI reports on all campaigns and marketing efforts, in partnership with internal stakeholders and external vendors. Performs assigned work safely, adhering to established departmental safety rules and practices. Reports to supervisor, in a timely manner, any unsafe activities, conditions, hazards, or safety violations that may cause injury to oneself, other employees, patients and visitors. Performs other related duties as required. EDUCATION AND EXPERIENCE REQUIREMENTS: Bachelor’s Degree. Degree in marketing preferred. Ten years of marketing experience, with a demonstrated ability to successfully develop multi-facetted marketing plans using internal and external resources such as advertising agencies, writers and designers, printers, photographers. Healthcare experience preferred. Understanding of digital marketing is preferred. Experience in sales pipeline management and/or business development preferred. An equivalent combination of education and experience may be substituted.