Sawyer Business School Marketing Director | Suffolk University

  • B2B
  • Boston

Suffolk University

Boston, Massachusetts, Description Suffolk’s Division of Communications, including its Offices of Marketing & Communications and Public Affairs, consists of storytellers, professional strategists, writers, designers, and multimedia producers offering a depth of expertise in a variety of media. We tell the story of the University across a range of audiences and media producing everything from news and feature pieces, to long and short-form videos, collateral and advertising, and web and social media content. Summary of Position: Reporting to the Associate Vice President of Marketing with a dotted-line relationship to the Dean of the Sawyer Business School, the Sawyer Business School Marketing and Communications Director will play a leadership role in building the Sawyer Business School’s reach and reputation in Boston and beyond. The Marketing and Communications Director will drive efforts to increase the School’s influence within Boston’s business, civic, and public service spheres, while working to elevate its reputation regionally, nationally, and globally. The person in this position will be an enterprising leader, proactively working collaboratively with University enrollment managers, School program directors, communicators, and content producers to drive strategic messaging and cohesive marketing that support the School’s goals and elevate its reputation. This individual will work closely with the Dean of the Sawyer Business School, the Associate Vice President of Marketing, the Vice President of Communications, and other senior administrators to drive strategic priorities and goals. This position will also work closely with the SBS Dean and members of the Communications division to develop and implement comprehensive digital, social media, and print strategies to achieve global brand recognition so as to advance the visibility and recognition of SBS, its faculty, students, and alumni, as well as to support SBS enrollment. Primary/Principal Responsibilities: % of Time Responsibility 60% * Drive comprehensive strategic marketing and communication initiatives from concept to completion that will elevate the School’s reputation, heighten awareness for excellence, and foster alumni engagement and giving. * Create and lead execution of strategies and roadmaps to achieve rankings success for the Sawyer Business School as well as specific SBS programs. * Ensure key messages for SBS that unify and amplify the school’s and the University’s brand narrative, are fully integrated across all platforms and engagement channels 25% * Manage a broad range of tools – digital, print, mail, social media, and video – to promote the SBS story regionally, nationally, and internationally. * In collaboration with Marketing and Communications teams, oversee the development, production, and dissemination of digital and print marketing, including email communications, e-newsletters, event advertisements, promotional materials, videos, content strategy, etc. used for school and program-specific brand building, recruitment, and retention efforts. * Create communication streams with appropriate content/media for different stakeholder groups, and manage end-to-end planning and delivery. * Work closely with communicators and content creators to produce, maintain, and update content on the SBS website, social media platforms, and other digital outlets. 10% * Working with the Office of Public Affairs, leverage existing media relationships and cultivate new contacts for distribution of content to key publications and platforms. * Manage all marketing communications aspects of school-based events, including Commencement. * Promote school and program-specific events through partnerships and creative channels. 5% * Define, drive and measure KPIs for all initiatives. * Review CRM performance analytics through an internal CRM system to make strategic marketing decisions and optimizations. * Monitor the competitive landscape and stays current with marketing trends, testing new approaches and adopting best-practice strategies. Requirements/Qualifications: * BA or BS in marketing, communications, or related field required; Master’s degree preferred * Minimum 7-10 years of experience in strategic marketing communications * Experience in higher education preferred * Successful track record of planning and rolling out marketing programs and ability to identify and implement scalable process improvements using a data-driven approach * Proven experience working with digital media, social media, Search Engine Optimization (SEO), and paid search to build brand awareness and recognition * Demonstrated leadership and management skills * Strong project management and communication skills * Proven copywriting and copyediting ability * Solid knowledge of Google Analytics and marketing automation tools * Ability to work in a fast-paced, goal-oriented, deadline-driven environment * Ability to work independently and collaboratively with cross-functional teams * Creative and strategic application of digital and social media technologies


Sawyer Business School Marketing Director | Suffolk University
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