Marketing and Communications Writer | University of California, San Diego

University of California, San Diego

La Jolla, California, UCSD Layoff from Career Appointment : Apply by 12/9/20 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor. Special Selection Applicants : Apply by 12/16/20. Eligible Special Selection clients should contact their Disability Counselor for assistance. DESCRIPTION The Rady School of Management provides business education through its PhD program, Masters degree programs, undergraduate minors and courses, and executive business seminars. In addition to these educational programs, the Rady School includes the Beyster Institute, the California Institute of Innovation and Development, and the US Israel Center. The Rady School’s values are excellence, innovation, collaboration and integrity. The staff who work at the Rady School have created a highly participatory, high energy, upbeat environment where providing excellent customer service to our students and our faculty is a priority. Reporting to the UC San Diego Rady School of Management’s Director of Marketing and Communications, this position is responsible for supporting the Rady School’s marketing and communication strategy. The Rady School’s marketing and communication department manages all marketing and communications efforts for the Rady School, both domestically and internationally. Our main goal is to increase awareness and knowledge of the Rady School among key target audiences, including prospective students, students, alumni, faculty, staff, business leaders, recruiters, and donors. This position is responsible for writing and editing a wide variety of compelling content for marketing materials across owned, earned, and paid media channels (website, social media, press release, brochures, emails, video scripts, emails for prospective students, LinkedIn and Facebook ads, remarks for speakers at events). The position develops and maintains the brand voice and editorial guidelines, managing messaging consistency within and among a diverse set of communications to multiple audiences. This position creates and executes communication plans that reflect the Rady School of Management’s mission and that meet the School’s recruitment and admission goals, showcases the Rady School’s faculty and their research, and supports key initiatives from our research centers and internal departments. This position is located at the Rady School of Management building (currently remote) and interacts with faculty, staff, graduate students, alums, etc and is embedded in the activity of a college campus. The position is part of the team-oriented Rady Marketing and Communications staff, which includes a Marketing and Communications Director, a Social Media Coordinator, Art Director, Videographer, and Vendor Liaison and a variety of independent contractors. This position has a strong impact on our School’s image and reputation, and influences prospective applicants who choose to enroll in the Rady School of Management to further their education, ultimately leading to enriched professional lives and contributions to the economy via entrepreneurism, the founding of new companies, and strengthening existing business entities. The position’s work also impacts philanthropists, alums, faculty, and business leaders. The position works with the Director of Marketing & Communications to manage the school’s media relations program, with 20% of work time spent researching, writing and editing media assets to meet marketing & communications goals. Please submit a cover letter for a complete application. QUALIFICATIONS A Bachelors’ degree in English, communications, marketing or business or related area, or combination of education and work experience, and a minimum of five years journalism or in-house agency media relations with experience with a focus on collateral material development, newsletters, press releases, copy for web sites, social media and scripts for multimedia. Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications. 5-7 years of experience writing and editing compelling content for marketing materials across owned, earned, and paid media channels. Owned media: Website, social media, press release, social media release, brochures, emails, video scripts, other collateral. Paid media: Emails for prospective students, LinkedIn and Facebook ads. Earned media: Press releases, social media releases. Knowledge of and experience writing in AP style. Events: Remarks for speakers at events. Experience crafting strategies, themes and approaches to meet organizational goals via publications, media relations, and information distribution.

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Marketing and Communications Writer | University of California, San Diego
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