Setting up a business is hard work. It takes grit, dedication, and determination.
And everything you publish about your business needs to market it, drive traffic to your site, increase conversions, and engage your audience.
That’s quite a high bar to reach time after time.
You understand your business and what you’re trying to achieve. But how do you translate that into a clear message that attracts high-quality clients? How do you make them understand your solution? And better still, want to buy from you – again and again.
You also want to expand your business and have a reputation so strong that you no longer have to beg clients. Because they run to you, panting and ready to do business with you- running as fast as they can.
You want to be an expert in your industry, so you can choose which clients to work with. You want to see your business explode because of the growing demand.
But you know, this success comes once your business starts running like a well-oiled machine- almost on auto-pilot.
And you know, one way to reach your clients is to educate them with content that breaks big-picture ideas into concepts they actually understand. And you don’t just need regurgitated content you see all over the internet. You want content that drives traffic to your site engages people and increases website conversions.
That’s where a professional copywriter comes in, to help you achieve your goals.
What is copywriting, and what does a copywriter do?
Many people think a copywriter is someone who helps you protect your inventions against theft/illegal use. No. That’s copyright. So what’s copywriting, and what does a copywriter do?
In simple terms, copywriting is writing that helps you inform, build trust and make a sale. It’s all about getting the reader to take action – purchase something, opt-in, engage with your product, service or company.
Some familiar authority building copy includes:
- Articles for website
- Blog posts
- Special reports
- Books and e-books
- Case studies
- How-to guides
- White papers
- Checklists, worksheets, tool lists
You can see, information wins. You can use it to link to something you sell or include an ad banner.
The copy builds confidence and trust in your audience, maybe leads them on a sales page elsewhere and eventually buys something. If you do it right, the reader still feels like your content was so useful and created out of the goodness of your heart- just to help them.
Who hires copywriters?
Surprisingly, almost all businesses can benefit from hiring a copywriter.
Think about banks, insurance companies, manufacturers and other non-traditional businesses. They need to share their message with the world. Think about the CEO. Do you think he has time to sit and write all that material? Or do they have a competent copywriter in the marketing team?
Now, think about your business.
Have you ever sweated over what to write on that brochure or email? Yeah, having someone you can depend on to put the right words in the right place is vital for your business, right? So you can focus on what’s important – attending to your client’s needs.
Maybe you have a new product – one that would change the course of humanity. But you can’t get people to grasp its complexity. Well, a copywriter is the best at taking complex ideas and making them easy to understand.
The best copywriter goes a step further to turn those easy to understand ideas into sales – all with the power of the written word.
You need to engage your readers, activate their emotions, and give them a reason to want to listen to you – so they can have the information they need to make a buying decision.
So, really…you shouldn’t be asking who hires a copywriter. You should be asking, WHEN am I ready to hire a copywriter?
Why should I hire a copywriter?
Creating consistent and engaging content can take up a significant amount of your time. Copywriters save you that time.
Creating content also requires you to learn effective content marketing techniques that drive the results you want to see.
Maybe you sit down to create content but realize it never measures up to the greats. Yet you know, without effective content marketing, you’re missing out on a world of potential clients.
Social media and Google Ads can help get your word out there, but nothing beats effective content written by a professional copywriter or content writer. It’s the best use of your marketing budget.
A copywriter will help you;
- Become the industry leader, gain respect among your peers and potential clients.
- Drive high-volume traffic to your site and convert your audience into raving fans.
- Make your cheering fans, clamoring to read your next piece of content, and buy your next product
A copywriter helps leaders like you create content that builds your authority and establishes you as a thought leader in the marketplace.
That said, let’s get to the real deal.
How a copywriter can help you attract high-quality clients
What does it really mean, to attract high-quality clients?
Everyone’s idea is different. For some, it means someone who will pay whatever price they want to charge. (And yes, it’s great. But it shouldn’t be the only focus)
It also means someone who trusts you as an expert and wants to do business with you – long-term. A high-quality client trusts your opinion and is willing to take suggestions. A dream, right?
It’s time to wake up and achieve your dreams.
Picture this. You are a small business owner and ready to give a presentation in public. You see beads of sweat forming almost immediately. The fear is real. However, the best speakers you see around value speech writers, professional athletes, have coaches, and business owners, too, need to hire a copywriter.
A few areas where you could hire a copywriter so you can double or even triple your influence are to:
1. Market your business so you can double or even triple your influence.
Marketing refers to the activities you undertake to promote the buying and selling of your products or services. It includes advertising, selling, and delivering products to consumers or other businesses.
It’s important because it helps you sell. After all, you are in this business to make money, and marketing is essential to reach that goal. Marketing is what drives sales.
What does a copywriter do in marketing?
A marketing copywriter is skilled in creating content that only fulfills your number one goal – to sell. He writes content that not only makes people want to read, but also attracts new leads to your site. He writes content that promises them a solution to their problem and delivers it.
2. Drive an avalanche of traffic to your website
Driving traffic to your site or search engine optimization (SEO) is the process of getting organic traffic to your site from search engine results without paying for it. SEO writing aims to improve the volume and the quality of traffic to your site.
Users trust search engines. When your copy appears on the first page of Google for the keywords the user is searching for, it increases your site’s trust. It’s, therefore, good for the social promotion of your website.
At the heart of your blog, getting noticed and driving lots of traffic to it, is writing great content. Hire a copywriter! (Hint: that might not be you). And the content will even be much better if your copywriter is both knowledgeable and passionate about your industry.
3. Increase website conversions and make more money
It’s one thing to get organic traffic to your site and another to have that traffic to act. It would be meaningless to drive traffic to your site and end up losing them – because you didn’t hook them or make them take some sort of action. It could be signing up to your mailing list, buying your product, or reaching out to you through a contact form.
So how can you get more visitors to convert?
You need a sparkling copy to entice your traffic and grab their attention, inspire action and stimulate your conversion rate. In fact, you can hire a copywriter to tweak your existing copy and make all the difference in the world.
So, are you ready to power-up your website copy?
Hire a copywriter to help you create quality content that resonates with your ideal buyers, appeal to your reader’s emotions, demonstrate your sphere of knowledge, align copy with ads you’ve run, and much more.
4. Engage and tantalize your customers.
What does it mean to engage customers?
It’s creating that emotional connection between your brand and your clients or prospects.
Highly engaged clients buy more, promote more, and demonstrate more loyalty. Provide high-quality customer experience and win clients- from day one. It’s an important component of your marketing strategy.
In any marketing material you produce, whether website copy or social media posts, you need to include basic elements to help make your copy engaging. To do this effectively, you need to get “inside” your customer’s mind and know their goals, aspirations, frustrations, and fears.
A good copywriter will help you:
- Develop the key messages of your content
- Draw information from your head and develop a compelling copy
- Hone the copy to attract your target customer
- Write copy in your voice and for your audience
How do you know your copy is engaging?
Excellent copy gets shared, attracts people to your business, and keeps on marketing your business while you sleep.
Writing copy for your business is a tough gig, and sometimes it feels like swallowing a frog.
Yet, marketing your business without effective copy that not only explains your business but also compels people to buy is impossible. Your copy must stand out and achieve your business goals.
Because content quality directly affects how people read and perceive your message. You want them to follow your company because they know you can soothe their throbbing headache and bring an everlasting end to their sleepless nights.
How do you know you got it? How do you know you do it? When your copy captivates and educates your readers. Make it so memorable that they want to grab everything you offer – because they trust you.
So you need to write copy encircled in a glowing, magical, mystical frame of carefully crafted words.
It’s hard work, that’s why you need to hire a copywriter.
And maybe you’re wondering…
Where can I hire writers?
There are freelance copywriters websites where you can find and hire freelance writers that’ll help you grow your business. Some of them are; Upwork, ProBlogger, Ziprecruiter, Indeed, The Mom Project, Freelancer, and more.
You can also hire copywriters from a copywriting agency such as The Copywriter Agency. To find a copywriter, search by category, industry, niche, content specialty or location to find a list of copywriters who fit your needs.
Hire a copywriter and watch your copy sell like crazy…from day one
Of course, as a serious business owner, you’re not afraid of hard work – if it gets results. But there is one type of hard work you want to avoid at all costs.
Hard work that turns out to be wasted effort.
That’s why it’s much better to hire a copywriter if you want your products and services to sell like crazy. Don’t spend countless hours and dollars trying to figure it out yourself – only to create something that flops.
So what are you waiting for?
Your clients are out there, waiting to pay you top-dollar to solve their biggest problem – if only you can reach the
|Hi, I’m Andia, a freelance personal finance copywriter and blogger. I help people just like you make smarter financial decisions and have more money to invest @MintCents.com. I also help financial service providers create content that builds their authority and establish them as thought leaders in the marketplace.|
Portfolio page: https://mintcents.com/portfolio/